I bring campaigns to life across digital, from managing websites in WordPress, Squarespace, and Shopify to running Google Ads, SEO, and keeping Google Business profiles up to date. I build and maintain the full digital infrastructure, making sure everything from landing pages to branding kits and campaign assets are aligned, consistent, and working toward the same goal.

I think holistically about the sales funnel and brand positioning, how a brand shows up, how people move through the experience, and where we can improve it. I create and manage reporting dashboards, track key metrics like CTR, conversions, and bounce rates, and use those insights to refine strategy. Creative matters, but so does clarity and I believe good digital work blends both to drive real results.